What is a Cookie?A ‘cookie’ is used on almost every website you visit. Think of a cookie as more of a trail of cookie crumbs that is used to help a website ‘remember’ you, either for the time of your visit (often called a ‘session cookie’) or for several visits to the same website (a ‘persistent cookie’) hence the cookie crumb analogy. Cookies have several different functions, such as helping you better navigate the different pages you may cycle through and then remembering and saving your preferences.
In today’s technologically-advanced times, many websites will also employ the use of ‘cookies’ to formulate their advertising or marketing strategies based on several different characteristics.
This means, let’s say you’re a guy that frequents online tennis websites and watches a bunch of online tennis instruction. Cookies will then allow tennis websites to display more tennis-related advertisements when you visit your favorite online websites. These are called ‘first party cookies’ which you then see on your most frequented websites and these are referred to as ‘third party cookies’.
These cookies improve the functional use of the website by storing your preferences while simultaneously allowing us to improve the performance of our own website to provide you with a greater user experience.
In accordance with professional guidance from the EU and the ICO, cookies being placed into four different categories:
A. Strictly NecessaryThese cookies are needed and allow you to maneuver throughout the website in a manner that is both ‘fluid’ and highly secure. Additionally, these cookies aid in providing the correct elements to be displayed on all pages as quickly and simply as possible. Without these cookies, your functionality of the website would not allow for the best user experience possible.
B. Functionality CookiesFunctionality cookies record information about the online selections you’ve made and allow us to tailor the website for you, to give you a more personal experience. These cookies might include simple, yet essential necessities such as your preferred language or deciding if you’ve already seen a pop-up advertisement so that it isn’t repeatedly shown while ‘remembering’ other similar choices you may have made. This necessity is done to allow the website to function in a way that improves your online experience. By agreeing to use our website and services, you agree that we can place these types of cookies.
C. Performance CookiesPerformance cookies are easy to understand. These ‘cookies’ are basically used to improve your user experience by allowing us to understand how our visitors use our website so that we can improve our content specifically for you. They also allow us to test different design ideas for particular pages, such as our home page.
All of these cookies are completely original and of our own design. Using our specific measurements and research systems, except for one section of Google Analytics cookies, these performance cookies collect standard Internet log information and details of online visitor patterns to help us determine things such as the amount of visitors to various parts of the site. This knowledgeable information doesn’t identify visitors or collect any personal details about them. By using our website and services, you agree that we can place these types of cookie.